Whoever said that the pandemic will be over by 2021 is so wrong. Although many countries and territories have come to embrace the “new normal'', it can’t be denied that the effects of COVID-19 still linger. The graphic design industry is among those who have seen a great shift because of the lockdowns and other limitations set by governments to hopefully contain and put an end to the virus.
The past year’s events not only led the path for communication changes but it also made way to new design and marketing trends. We all saw how companies have clamored to strengthen their presence on social media where most people chose to spend their quarantine days.
With all the uncertainties brought about by the global health scare, it is quite difficult for digital marketers to predict the next graphic design trends. In this article, we will showcase some interesting and eye-catching graphics design statistics that will serve as useful information to guide your next steps in the graphic design industry.
Graphic design is highly acknowledged for its role in many industries, particularly at marketing and branding. It is essential that you understand the importance of related design statistics, facts and trends in order to maximize the benefits of your company’s graphic design efforts.
You will find out later about key graphic design statistics that you must know in order to expand your awareness of the current picture of the graphic design world. By learning about these crucial statistics, you will be able to know how you can leverage it to your advantage.
Generally speaking, there is a constant shift in the graphic design business industry. The changes are mostly caused by the advancement in technologies. What cannot be missed, though, is that this industry has achieved a steady growth and it would be a huge advantage to be armed with the following graphic design statistics:
1. The global market size of the graphic designers industry in 2022 is almost $43.4 billion. (source)
2. The number of businesses in the US that are engaged with the graphic and design industry is at 134,542. (source)
3. The number of graphic designers employees recorded in the US is at 281,500 in 2022. (source)
4. The number of graphic design jobs recorded in the US was 254,100 in 2020. (source) And the demand is expected to increase at 69,350 new jobs filled by 2029. (source)
5. 19.12% of graphic designers work for specialized design services. (source)
6. An increase of 20% is projected for employment of graphic designers related to the computer systems design field from 2016 to 2026. (source)
7. The growth of the graphic design industry is at 0.6% annually since 2017 but a massive growth of 3.7% is expected in 2022. (source)
8. Graphic designers currently earn an average salary of up to $48,792 annually, depending on specialty and experience. (source)
9. The average hourly salary rate for graphic designers is $23.46 while freelancers get between $20 to $150 per hour. (source)
10. Women make up 61% of the graphic designers in 2019 and are still increasing today. (source)
11. Graphic designers who specialize in UX design earn the highest at an average of $143,941per year. (source)
12. Take note that the graphic design industry in the US shows a faster growth compared to other countries in the overall economy. (source)
Graphic design is essential in the marketing industry where it covers nearly all activities involved with branding. It is also important to add a unique flair to a website’s design. The following graphic design statistics display how this industry impacts the whole user perception on websites:
13. A poor graphic design makes users leave by up to 94%. (source)
14. Visual assets improve the average web user’s attention span by more or less 50 milliseconds to the average of 6.8 seconds. (source)
15. Visual appeals register to visitors in as fast as 50 microseconds. (source)
16. The quality of the website design is related by the visitors to brand credibility by more than 46%. (source)
17. 80% of small business owners acknowledge the importance of graphic design to business success. (source)
18. Many brands add visual assets to their logos because the brain can process imagery for up to 60,000 faster than plain text. (source)
19. An average of 6.4 seconds is spent by users studying the brand logo of a website. (source)
20. It would take only 10 seconds to make an impression of a brand logo. (source)
21. 18% of small business owners are willing to spend $1,000 for a professional logo design while 67% would only spend $500. (source)
22. Many small business organizations source only 50% of design work from in-house designers. 21% work with freelancers and about 7% source from design agencies. (source)
23. There are also 11.73% of companies who are willing to invest in graphic design to achieve a unique brand identity. (source)
24. Website users spend 50 milliseconds to make the decision of whether to stay or leave a site. (source)
25. 85% of users think that websites should look great on mobile screens. (source)
26. Between 62 and 90% of the decisions that users do to stay on websites are based on the colors used on the design. (source)
27. The use of colors on a design can improve comprehension up to 73% while it also boosts readership up to 40%. (source)
28. 32.5% of marketers will most likely use original graphics, like branded pictures, for their content. (source)
29. Only 29.5% prefer to use stock photos for their content. (source)
30. 90% of people who blog add images for blog content. (source)
31. Blogs with at least 10 images can have up to 39% success rate. (source)
32. 68% of digital marketers are planning to add more visual assets for future content.
33. 51% of B2B digital marketers agree that visual assets are valuable in content.
34. There are about 62% of digital marketers who utilize visual assets for landing pages and other parts of marketing blogs.
35. 65% of people can remember visual information three days after seeing it.
36. 2.5 % increase in sales can be expected each time 2000 business cards are handed to consumers.
37. Original graphics can perform best in terms of content performance at 40% while stock photos can deliver the most engagement at only 13%.
38. 88% of marketers believe that 50 % of web articles should have visuals in their content.
39. There are 80% of marketers who utilize visual assets for their social media marketing activities.
40. 84% of customers revealed that promotional videos are effective at making them buy something.
41. 84% of business leaders agree that videos can increase leads.
42. 67% of B2B companies utilize infographics for their content marketing and production.
43. The average Facebook posts every day contain image content by up to 55.6%.
44. 36% of digital marketers utilize graphic design software and online tools to produce visuals.
45. 14% of companies prefer to collaborate with team members rather than using tools.
46. 28% of digital marketers spend no more than 2 hours a week for creating visual content.
47. Only 11% of digital marketers spend over 15 hours for creating visuals.
48. 43% of marketers find it challenging to be consistent at creating engaging visuals.
49. 22% find producing great designs is the most challenging part of the design process.
50. 37% of businesses are interested to automate the visual production process.
51. 40% of companies rely a lot on visual content for their marketing strategies.
52. There are about 36% of companies who create visual content at least 2 times a week.
53. 22% of companies resize and reformat their visuals for social media marketing.
The corporate world is one of the industries that have been affected by the numerous changes in design trends. There were a lot of events that have shaped the graphic design trends during the pandemic. Aside from COVID-19, there were devastating calamities and global political changes that distorted the way brands communicate with customers. Other than being inclusive, brands are keen at providing facts and statistics to encourage trust and credibility. The use of vibrant colors and branded memes also became popular.
As a brand new year has started, you must be excited to know about design innovations that are expected to dominate the graphic design industry. Here are biggest graphic trends to anticipate this 2022:
1. Inclusive visuals. Visual assets now include a diverse range of people. You can see icons, illustrations, and other forms of graphics that represent the marginalized group of individuals, such as Asians, females, and differently-abled instead of the usual white, male, or the able-bodied. Pushing for inclusivity is becoming such as trend because it enables brands to reach a wider set of audiences. The bonus is that it helps them attract and be able to develop their teams with new talents and skills from a diverse workforce.
2. Exciting data visualizations. Engaging the audience became a lot easier with the audience being more open-minded with charts and graphs. This is largely due to the influx of data visuals presented at the height of the pandemic. Highly-technical information became more understandable with fun and colorful info graphics. Graphic designers are able to explain complex data using data-enriched visuals and the audiences are surprisingly interested with it.
3. Bold backgrounds. Bold and brighter colors have a way of making any content stand out. They easily attract attention which is why they are favored by many designers in highlighting data and information. The past few years have favored muted colors but brands are now going crazier with colors and they make their icons and illustrations more eye-catching to the consumers. The technique here is to create a complimentary contrast by having lighter text. The effect is that images look popping out of the pages, instantly making the audience want to click.
4. Personalized content. Gone are the days where minimalist designs took hold of the entire industry. Graphic designers are now all about creating a personalized connection through their designs. They do it by creating custom graphics that address a specific context. Not only will this help a business to connect with customers, it also makes it stand out from the competition. Custom graphics can encourage a loyal fan following and what would ultimately influence their purchasing decisions.
5. Serif Fonts. There is a huge comeback for this classical font type and it shows no sign of slowing down anytime soon. The B2B consumers are smitten with brands that are trustworthy. Again, the pandemic is to blame because it made the current environment feel volatile. The simple font connotes a safer and comforting aura which adds a sense of trust to marketing and brand visuals. Serif fonts has that calming effect that the audience badly needs to see right now.
The graphic design statistics shown above are more than just numbers. They are a great resource to gain an insight about the design industry today. The numbers would let you understand why it is important to master graphic design in this increasingly visual world.
This post outlines the need of graphic design to make a brighter future for marketers and businesses. It is solid evidence that graphic design contributes at grabbing attention so that brands are able to build awareness and credibility.
In order to harness the benefits of knowing these numbers, you need to create a sound strategy. You can either learn or sharpen your knowledge about the latest graphic design trends. You may also find talented graphic designers to join your team, or hire freelancers to collaborate with you. The key is to find the best strategy that would work well for you.
With regards to the graphic design trends, it is clear that the entire industry is changing. What is constant is the fact that the digital marketing industry will continue to need remarkable visuals in order to thrive in marketing and branding. Knowing which trend to follow ensures that you keep the audience anticipating for your awesome designs. This, in return, would allow you to make the most out of well-designed graphics for marketing and branding campaigns.
Almost all industries rely on graphic design in today’s digital era. It is a highly sought-after skill for modern designs for websites, print and digital advertising, social media, and many other processes.
Powerful graphics are not only appealing but they also add interesting perspective to the message or information that is being delivered to the consumers. It pays to know that you can use graphics to fuel campaigns towards your business’ success.
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